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The New Porsche Car Configurator

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If you are fighting for hundredths, you leave nothing to chance. This idea was the starting point to completely rethink the way the Porsche Car Configurator should work and develop a fully responsive one that shows the configured vehicle in an unseen depth of detail. With recommendations for colour selection and equipment highlights, a free choice of perspective and 3D animations, billions of combinations can be visualised in real-time. The “Porsche Code”, generated with every configuration, is as individual as the car and makes it easy to precisely define and share the personally desired dream car configuration.

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Design:
    UDG United Digital Group, Hamburg
  • Creative Direction:
    Jörg Heidrich
  • Concept:
    Uwe Todoroff, Georg Öhler
  • Graphic Design:
    Cindy Heller
  • Project Management:
    Simon Bardakcioglu