Web Special

The New Vito

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A power pack of entertainment, infotainment and media has been created to draw attention to the three new Vito models and to provide the target group with stories and experiential media, communicating the new features in an exciting and memorable way. This dedicated YouTube BrandTab brings the claim “Raise your game” to life: the new features are presented interactively in animated infographics. Users can take action-packed drives and experience a variety of sequences. On top of that, they are given the possibility to navigate through all the details of the new mid-size van. An additional magazine section offers an overview of the highlights.

Credits
  • Client:
    Daimler AG, Stuttgart
  • Design:
    SYZYGY Deutschland GmbH, Frankfurt/Main
  • Creative Direction:
    Benjamin Ringwald
  • Art Direction:
    Thorsten Becker, Julian Ernst
  • Graphic Design:
    Daniel Witzel
  • Programming:
    Thomas Kropf
  • Motion Design:
    Sebastian Hielscher
  • Concept:
    Maja Ocvirk-Henkel