This New Year card reinterprets the importance of the year of the rabbit in the Chinese calendar. As part of a promotional campaign these cards were sent to friends and clients of the design office, who are working in creative fields. The motifs communicate the duality of nature and city, tradition and modernity, digital and analogue as well as mind and matter. The content deals with overcoming these oppositions and harmonising them. For the mailing, the card sets were stamped with the symbol of the rabbit and the sign for happiness.
creative direction/art direction:
Kum-Jun Park, Joon-Young Bae
Jung-Hye Lee, Sung-Kwon Joe, Byung-Ha Ahn, Ji-Hye Lee