This mobile app for genuine horror fans promotes Horror Channel UK‘s new blood-curdling programme. “Night Terror” turns people‘s dreams into nightmares. All the users need to do is to choose a story, place their smartphone next to their pillow and listen to the story as they fall asleep. When the phone detects the REM phase, subtle story-related sound effects play to the subconscious, attempting to influence their dreams. The stories are based on the channel‘s programme and different horror levels can be chosen by the user.
Horror Channel UK, London
Chief Creative Officer:
Creative Managing Director:
Executive Creative Direction:
Roy Cohen, Jacques Pense
Gregor Myszor, Alex Brieschenk, Marian Cizmarik, Pedro Americo
Elvira Sipos, Christoph Pfeffer, Lillian Prigge, Adzoa Tsekpo