Beverage Packaging

The Orange Press

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The design concept of this packaging for OH!Saft (OH!Juice), a one hundred per cent freshly squeezed orange juice, relies on the intuitive reaction to the familiar taste and smell of oranges, called to mind by the fruit’s recognisable colour and texture. The bottles feature a vibrant, textured top that looks like half an orange. When all 12 bottles are stored in the crate, they look like fruit in a box. Whereas, when held, each bottle resembles a juicer. The physical motion of unscrewing the top cleverly mimics the juicing process.

Credits
  • Client:
    Oh!Saft, mymuesli gmbh, Passau
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Läufer, Andreas Pauli
  • Art Direction:
    Stefan Nauert, Agnieszka Gast
  • Production:
    Matthias Müller