Corporate Identity

The Parcel Yard

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The Parcel Yard is a new Fuller’s gastropub occupying a listed building formerly used as the parcels office at King’s Cross Station. To reflect this heritage, the gastropub needed a coherent, credible graphic identity. The logo is based on a Post Office cancellation mark, which is redesigned to resemble parallel railway lines. A set of stamps features a cockerel to represent breakfast, a domed silver platter for dining and an elegant nose for the wine list. Continuing the postal theme, the menus are printed on manila envelope paper.

Credits
  • Client:
    Fullers, Smith and Turner P.L.C., London
  • Design:
    Designers Anonymous, London
  • creative direction:
    Darren Barber, Christian Eager
  • graphic design:
    Darren Barber, Christian Eager, Chris Cobb