Red Dot Design Award
Pet Food Packaging

The Real

The Real | Red Dot Design Award

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“The Real” is a high-quality dog food made from fresh ingredients. With the claim “Designing food, not feed”, it conveys that a dog should eat fresh raw meat, as well as vitamin-rich super foods and green vegetables, just like humans do. The packaging design has been realised with a design concept that aims to express this message in a simple and intuitive manner, achieved through raw-looking images of fresh ingredients on wood. The packages have been printed with gravure printing technology using ecologically friendly, water-based ink and adhesive, along with low-depth laser technology.

Red Dot Design Award

Credits
  • Client:
    Harimpetfood, Seoul, South Korea
  • Design:
    Harimgroup, Seoul, South Korea
  • Art Direction:
    Jae Hyoung Yoo Seoul, South Korea
  • Graphic Design:
    Eun Ah Kim Won Gi Lee Ju Yeon Bae Seoul, South Korea
The Real | Red Dot Design Award