Red Dot Design Award
Travel Guide

The Ride Guide

The Ride Guide | Red Dot Design Award

Back Download

In an entertaining and informative manner, “The Ride Guide” aims at promoting cycle touring among young New Zealand adults. By educating them about local cycling opportunities, it wants to encourage more participation in this activity and also the exploration of Nga Haerenga, a New Zealand cycle trail. Well aware that the younger target group might be unfamiliar with the concept of touring, the guide adopts a friendly and appealing design. All necessary information is complemented by appealing images and presented in an understandable way, even for complete beginners.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • University:
    Massey University, Wellington
  • Supervising Professor:
    Caroline Campbell
  • Design:
    Alice Moynihan, Massey University
The Ride Guide | Red Dot Design Award
The Ride Guide | Red Dot Design Award
The Ride Guide | Red Dot Design Award
The Ride Guide | Red Dot Design Award