The corporate identity of The Shirt Factory is based on the objective to revitalise the brand image of a Swedish tailoring company that has been making high-quality shirts since 1988. The identity consists of a new logo, a new colour palette and a range of promotional materials. An intricate crest is made up of tools of the tailor’s trade against a bright yellow background. The logo is a key element and signals quality and attention to detail. Combining strong typography with the colour yellow communicates youthfulness and makes the brand stand out among the competition.