Red Dot Design Award
Trade Show

The Social Kitchen 2012

The Social Kitchen 2012 | Red Dot Design Award

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The event The Social Kitchen 2012 re-evaluates the kitchen as no longer just a room where food is prepared, but as a social hub in everyday life. A custom designed 65 metre long kitchen was installed in the venue “The Cloud”. The linear experience allowed guests to move along a journey of food. At every step, guests interacted with designers who wore T-shirts with questions about their experience to prompt conversations about life around the product they designed. At the end, 126 questions were compiled into a publication and given to the guests.

Red Dot Design Award

  • Client:
    Fisher & Paykel Appliances, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole, Mark Elmore
  • graphic design:
    Dean Poole, Zoe Ikin, Janson Chau, Kate Cullinane, Ben Corban, Aaron Edwards, Fisher & Paykel Design Team
  • text:
    Kate Cullinane, Janson Chau, Dean Poole
  • photography:
    Toaki Okano, Garth Badger
The Social Kitchen 2012 | Red Dot Design Award