Based on the Allianz Global Investors brand concept "Active is", the Allianz Global Investors Audio Logo was created as part of a holistic approach to sonic identity. An in-depth brand analysis played a crucial role in ensuring an ideal brand fit.
Credits
Client:
Allianz Global Investors GmbH, Frankfurt/Main, Germany
Design:
amp, Munich, Germany
Project Team:
amp:
Karolina Namyslowski (Creative Director)
Felix Kohler (Creative)
Felix Funke (Creative)
Alexander Simmance (Composition/Sound Design)
Daniele Pellegrini (Composition/Sound Design)
Axel Steinmann (Video Production)
Al Miseri (Music Production Supervisor)
Allianz Global Investors GmbH:
Anja Hermes (Vice President/Corporate Marketing Manager)
Francesca Emanuel (Head of Corporate Marketing)
DIE GESTALTEN:
Swantje Hartje (Senior Art Director)