Typography

The study of behavior

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The source of inspiration for this font design is body language, which often has a psychological background. If body language is a language, can it also have an alphabet? According to this design, which has created gestures and facial expressions as its own characters, it is possible. Each figure-letter is accompanied by the corresponding character from the English alphabet featured in soft grey in the background. The cartoon-like designs of the individual behavioural types provide many concise details, which make them highly entertaining.

[Red Dot: Junior Award]
Credits
  • Design:
    Jia-Zhen Wu, Jie-Min Liao, Chien-Hui Chen, China University of Technology
  • University:
    China University of Technology, Taipei City, Taiwan
  • Supervising Professor:
    Fa-Hsiang Hu, Cheng-Ta Lee, Jung-Shun Huang