Packaging

The Teabag Collection

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Since 1879, Hälssen & Lyon has been crafting fine teas for the international market. As a thank you to loyal customers, the Teabag Collection with the look and feel of iconic handbags was created. The collaboration with renowned handbag designer Ayzit Bostan led to these five limited-edition teabags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to loyal customers. In addition, the design was presented to the public at Berlin Fashion Week.

Credits
  • Client:
    Hälssen & Lyon, Hamburg, Germany
  • Design:
    KOREFE, Hamburg, Germany, Kolle Rebbe GmbH, Hamburg, Germany
  • Graphic Design:
    Mitja Schneehage, KOREFE
  • Head of Design:
    Christian Doering, KOREFE
  • Executive Creative Direction:
    Sascha Hanke, Kolle Rebbe GmbH
  • Production:
    Martin Lühe, Kolle Rebbe GmbH
  • Creative Direction:
    Alexander Michaelsen, Tim Esser, Kolle Rebbe GmbH