Retail Packaging

The Weddinglope

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Rosenthal, a manufacturer of fine tableware, developed an outstanding packaging for a wedding gift voucher made of porcelain. The objective was to find a traditional yet innovative way to congratulate a bride and groom. The solution was found in the old German wedding custom of the “Polterabend” in which guests break porcelain to bring luck to the couple’s marriage, the noise is supposed to drive away evil spirits. Equally based on the old adage “Shards bring luck”, in order to get the Rosenthal tableware voucher, the newly-weds have to smash the envelope made entirely of porcelain.

Credits
  • Client:
    Rosenthal GmbH, Selb
  • Design:
    Kolle Rebbe GmbH, Hamburg
  • Creative Direction:
    Sascha Hanke, Rolf Leger, Christian Doering
  • Art Direction:
    Nadine Nolting
  • Text:
    Sarah Sommer
  • Production:
    Martin Lühe