The brand name Three Leafs is derived from a harvesting method in which only the three uppermost leaves are handpicked and used. In order to introduce the Taiwanese tea brand worldwide, the international digital ampersand symbol served as inspiration for the logo. The shape of the blade is based on the brand name framed in the number “3”. The full and rounded outline depicts the character of Three Leafs, interpreting the high quality of the whole leaf. Responding to the fibre elasticity of branches, the serif font Mariposa Sans Std is used as the standard font. The brand colours are two different shades of green, with a dark green applied on the gift box and a light green appearing in the general product packaging.