Brand Signet

TibetCare

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The brand signet of TibetCare, a manufacturer of products made from yak milk, emphasises the local nature of the company by incorporating key visuals from Buddhist culture and Tibetan landscape into the design. The logo was inspired by the way in which the Buddha puts his hands together in prayer, while the snowy mountains and the leaves represent the evolution of the Buddha. Together with the two streams of milk in the centre of the design, the logo looks like Buddha presenting a “Hada”, a traditional Tibetan ceremonial scarf, which, just like the milk, symbolises the precious gift of health.

[Red Dot: Junior Award]
Credits
  • Client:
    Gansu Hualing Casein Co., Ltd., Lanzhou
  • Design:
    Zhang Yangsheng, Shanghai
  • Packaging Design:
    Zhang Yangsheng, Fang Qin
  • Production:
    Zhang Yongqing