Food Packaging

TibetCare

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The packaging design for TibetCare, a manufacturer of products made from yak milk, visualises the brand’s localisation, along with the degree to which it is embedded in Tibetan Buddhist culture and the region’s original landscape. The image of a snow mountain in the lower part of the packaging was chosen to embody the purity of a stretch of land located on a snowy plateau at over 3,600 metres above sea level. The purist design relies on navy blue as the only colour to convey and promote the high quality of this entirely pollutant-free milk.

[Red Dot: Junior Award]
Credits
  • Client:
    Gansu Hualing Casein Co., Ltd., Lanzhou
  • Design:
    Zhang Yangsheng, Shanghai
  • Packaging Design:
    Zhang Yangsheng, Fang Qin
  • Production:
    Zhang Yongqing