Tick Tock is a well-known rooibos tea brand from the UK. The challenge was to communicate the brand’s rich heritage and the natural benefits of rooibos while respecting the iconic graphics. The new packaging design updated the visual language, building on the most unmistakable aspects of the brand identity – bright colours, 1930s-influenced typography and nostalgic illustrations. Newly commissioned tea-time illustrations and the phrase “morning noon & night” are placed playfully on the side of the packaging. In addition, an elevated “1903” and “Rooibos” assert the brand’s role as a cultivator of rooibos.
Tea Times Trading, Newbury, United Kingdom
Turner Duckworth, London/San Francisco/New York, United Kingdom/USA