Packaging

Timion Olive Oil

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This packaging design was developed to communicate the honesty and fine quality of the company’s olive oil production, addressing a foreign clientele. At a time when Greece is openly criticised for misconduct, this brand identity adopts an unusually bold, almost original approach, while emphasising the high quality of the product that makes it stand out from the competition. The logo design focuses on the austerity implied by the brand name: honesty, trustworthiness and sincerity, all qualities reflected in the choice of fonts and the design of the bottle.

Credits
  • Client:
    Timion Co. Honest Hellenic Products, Laconia
  • Design:
    Kostas Vlahakis, mousegraphics, Athens
  • creative direction:
    Gregory Tsaknakis
  • illustration:
    Ioanna Papaioannou