Advertising Illustration

Tire People

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At the centre of the “Tire People” campaign was the visualisation of the claim that good car tyres are absolutely essential both for driving safety and the driving characteristics of a car. Against the backdrop of the reality that many people nonetheless opt for cheaper brand tyres, the campaign visualises the high-tech quality of the car tyres manufactured by Goodyear. The solution consists of three differently designed “Tire People”, motifs that turn a Goodyear tyre into people. Highly expressive in appearance, the characters personify the outstanding characteristics of the tyres under extreme conditions such as rain or snow.

Credits
  • Client:
    Goodyear Dunlop Tires Europe B.V., Diegem
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Pauli, Gabriel Mattar, Axel Tischer
  • Art Direction:
    Yigit Unan
  • Text:
    Mark-Marcel Müller
  • Artwork:
    Zombie Studios, São Paulo