Social Campaign

Tobacco Teeth

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By international comparison, Serbia has the highest consumption of tobacco. The aim of Tobacco Teeth is to raise awareness about the harmful effects of tobacco. The campaign targets smokers directly. The pack features a photo of a smiling woman. As the cigarettes are pulled out of the pack, the woman’s bright white smile transforms into a toothless mouth. Thus, the gradual effects of tobacco consumption are illustrated and brought home to the smoker.

Credits
  • Art Direction:
    Miroslav Vujovic
  • Client:
    Dental Movies, Warsaw, Poland
  • Design:
    Rebrander, Belgrade, Serbia