The “Top Career Guide Automotive” is a business magazine for top decision-makers. Published for the first time in 2004, the magazine was revised and realigned in 2012, both in terms of its editorial content and conceptual design. With a clear design language and a variance for the categories in the layout, the intention is translated into the design. Finely tuned and typographically outstanding, combined with a high-quality language of pictures, this also visualises the premium demand. Individual brand stories with interesting tales about personalities from the automotive industry are specifically designed and abandon the defined “frames” of layout, chromaticity, typography and paper. The “Top Career Guide Automotive” is a business magazine with a “collective character”.
Eckelt Consultants GmbH, Stuttgart
Initial Kommunikationsdesign, Ludwigsburg
head of design/concept:
Alexandra Linnek, Felicetta Manicone, Yvonne Gehrke