This trade fair stand represented the Japanese producer of sanitary ware TOTO with a clear garden design at the ISH 2011 trade fair in Frankfurt/Main. The architecture of the garden, surrounded by open pavilions, reflected the Japanese garden and bathing culture and indicated the company’s environmentally friendly philosophy. Organic materials harmonised with the mod-ern architecture of the stand as well as the high-tech and high-end products which were presented. The guests were invited to stroll through the garden and to explore the products in the pavilions.
Credits
Client:
TOTO Europe, Bottrop head of marketing Ute Kranz creative direction Masahiro Maruhashi
Design:
MACH Architektur GmbH, Zürich
graphic design:
Winkreative, London
strategic planning:
GMOD Design, Bedburg-Hau; Werbe- und Messebau Walbert-Schmitz, Aachen