AQUAGEN is a sparkling water that contains natural minerals drawn from the depths of the Pacific Ocean. The packaging consists of a cardboard box in “sedate black”, the colour characteristic for the brand identity. The inside of the box has four compartments that are custom-designed to fit the blossom-shaped base of the bottles while allowing the caps to protrude and thus hold the bottles safely in place. A plastic handle on the outside of the box allows for easy handling. With a cut-out window that discloses part of the glass bottles and the brand logo lasered into the glass, the product is clearly visible at all times. The juxtaposition of the translucent glass against the sedate black cardboard adds to the understated elegance of the brand.