This packaging for cosmetics conveys the value and importance of recycling with its unusual appearance. Toun28 has been developed especially for a 28‑day cosmetic subscription service and it is wrapped in recyclable paper, in contrast to conventional containers for cosmetics. The packaging purposely uses neither plastic nor unnatural colours or materials. It can thus be recycled and reused. Small tags, made from leather offcuts, further complement the natural and, at the same time, elegant design.