The appealing packaging of these bakery products is especially targeted at children. They are designed in the form of three passenger trains filled with Madeleines. These are complemented by two different outer packages designed as garages which can accommodate two of those trains. For easy transport, the outer package is equipped with a handle. Featuring bold colours and funny, child-oriented illustrations, the boxes can be used over and over again for playing. In addition, they are also supposed to serve as practical storage boxes.