Red Dot Design Award
Recruiting Game at Web Summit 2017 at Web Summit 2017 | Red Dot Design Award

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This transmedia recruiting game by Daimler AG premiered at Web Summit 2017 and combines a gripping yet satirical car-hacking conspiracy plot with a 360-degree transmedia experience. It features actors as whimsical “agents”, onboarding conference visitors through a punchcard puzzle, a mysterious hack-er portal that is only accessible from dedicated booth terminals, as well as a mobile app featuring made-easy live programming of real cars and virus-infested microcomputer-turned-give-away for players – all framed by a hilar-ious rivalry between two hacker groups and the player’s decision between them.

Red Dot Design Award

  • Client:
    Daimler AG, Stuttgart, Germany
  • Design:
    gerenwa GmbH Stutensee, Germany Swinburne University of Technology Centre for Design Innovation Melbourne Australia 2pt, Melbourne, Australia
  • Executive Production:
    Steffen P. Walz gerenwa GmbH  Swinburne University of Technology
  • Product Management:
    Pascal Spicker Daimler AG
  • Project Management:
    Bertram Duerr Swinburne University of Technology
  • Digital Development:
    Alexander Perrin Joshua Tatangelo 2pt
  • Account Management:
    Timo Bularczyk Daimler AG
  • Back-End Development:
    Seona Bellamy Swinburne University of Technology
  • Storytelling:
    Dom Willmott Swinburne University of Technology at Web Summit 2017 | Red Dot Design Award at Web Summit 2017 | Red Dot Design Award
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