Presentation and Sales Display

Transparent Sales Display


The Transparent Sales Display represents a new concept in electronic merchandising displays by Samsung, aiming to draw enhanced attention and deliver information more effectively at customer touch points. It does this by playing video clips of the key attributes of new products on a transparent LCD panel placed in front of the actual products. The minimal design provides both versatility and flexibility in use. In addition, the content projections can be controlled from a remote centre.

  • Manufacturer:
    Cheil Worldwide / Samsung, South Korea
  • In-house design:
    Cheil Worldwide / Samsung, Dongeon Kim, Jongheui Lee, South Korea
  • Design:
    aNTS (Daejun Kim, Kwangho Back), South Korea

Statement by the Jury

This presentation and sales display is both an outstandingly innovative and highly practical point-of-purchase tool.