The Transparent Sales Display represents a new concept in electronic merchandising displays by Samsung, aiming to draw enhanced attention and deliver information more effectively at customer touch points. It does this by playing video clips of the key attributes of new products on a transparent LCD panel placed in front of the actual products. The minimal design provides both versatility and flexibility in use. In addition, the content projections can be controlled from a remote centre.
Statement by the Jury
This presentation and sales display is both an outstandingly innovative and highly practical point-of-purchase tool.
Cheil Worldwide / Samsung, South Korea
Cheil Worldwide / Samsung, Dongeon Kim, Jongheui Lee, South Korea