packaging design

Trata On Ice

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The fish tail is one of the key visual elements found in this frozen seafood packaging series. It has been utilised both in the logo design as well as in the packaging structure. A black background, subtle typography, and colourful seafood illustrations have been employed so as to underline the high quality of the product and to communicate a delicatessen feel. The consumer can see the product itself through one or more openings in the illustrations, with large portions of the seafood inside the package displayed.

Credits
  • Client:
    KONVA, North Aegean Sea Canneries S.A.
  • Design:
    Beetroot Design Group, Thessaloniki
  • creative direction:
    Yiannis Charalambopoulos, Alexis Nikou, Vangelis Liakos
  • art direction:
    Yiannis Charalambopoulos
  • photography:
    Kostas Pappas
  • illustration:
    Alexis Nikou