Brand Design

Treasure Chain

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The guiding theme of this work is our food and its relation to nature, industry and society – three aspects represented by three recurring symbols: egg, pineapple and cauliflower. These key visuals guide the user through diverse applications, ranging from labels and other printed products via packaging to canned food from the 3D printer. All components are developed in a distinctive manner, resulting in a unified brand image. The elegant, smooth appearance with striking accents in orange corresponds to the future-oriented theme of the project.

[Red Dot: Junior Award]
  • Design:
    Chia-Hsin Wang, Chiang-Jui Wang, Yi-Ta Hor, Tung-Yen Shih, Jou-Ya Huang, Hsiang-Ting Wu, College of Design, Ling Tung University
  • University:
    Ling Tung University, Taichung City, Taiwan
  • Supervising Professor:
    Chung-Yuan Kuo, Szu-Ming Sung