Interactive Installation

Tree Concert

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With an unusual concept, this installation for Friends of the Earth Germany (BUND) set out to raise public awareness of the fact that Berlin loses thousands of city trees every year. A chestnut tree serves as a “musician” that “performs” an extraordinary charity concert, with each falling chestnut becoming part of an artistic composition of sound and light. Thus, the tree could “play” to promote the protection of its companions. The “Tree Concert” gained massive media coverage and led to a new donation record for the preservation of trees.

Credits
  • Client:
    BUND Bund für Umwelt und Naturschutz Deutschland, Landesverband Berlin e.V., Berlin
  • Design:
    BBDO Proximity Berlin GmbH Gang of Berlin
  • creative direction:
    Jan Harbeck, David Mously
  • art direction:
    Daniel Schweinzer
  • text:
    Lukas Liske
  • account management:
    Dirk Spakowski, Sebastian Schlosser, Joris Jonker, Mia Lücker, Frank Hägele, Emily Dietzsch, Christof Biggeleben, Monika Groewe
  • production:
    Mat Neidhardt, Friederike Seifert, Gang of Berlin
  • design director:
    Steve Bergmann, Alexej Alschiz, Kamil Garbacz, Philipp Tögel, Sandra Glaser, Gang of Berlin
  • director of photography:
    Simon Baumann, Sebastian Lampe
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