iPhone App

Treezer – Planting a tree with an iPhone

Back

The Treezer iPhone app enables its users to demonstrate their green consciousness by taking a very direct approach. The app is available in the iTunes Store, and to take part in the campaign, users simply need an iPhone with a camera and an Internet connection. The task is to take a picture, virtually place a tree in the picture and then share it on Facebook. For every posted picture, a real tree is later planted. Participation in this project is thus very easy and has resulted in the planting of thousands of trees.

Credits
  • Client:
    Stiftung Unternehmen Wald, Hamburg
  • Design:
    Pixelpark/Elephant Seven, Berlin
  • creative direction:
    Udo Hoffmann
  • art direction:
    Faden Lidzba
  • concept:
    Dirk Kedrowitsch
  • programming:
    Sebastian Grimm, Bastian Nuss, Christian Koop
  • media:
    Matthias Mühlenhoff
  • public relations:
    Viviane Kruggel