Finance App

Trufa Cloud App

Back

The Trufa Cloud App analyses business data in real time and helps decision makers understand what drives operational performance. Since the interpretation of big data is highly complex, the design challenge was to make the app feel intuitive for decision makers of any level. Through a subdued colour scheme with bursts of orange to guide the user to action, the app is focused on identifying drivers for operational efficiency. At the top of each screen, a simple question and brief description point at possible answers that can be found in the data below.

Credits
  • Artwork:
    Bach Nguyen
  • Client:
    Trufa GmbH, Heidelberg, Germany
  • Design:
    NONOBJECT, Palo Alto, California, USA
  • Strategic Planning:
    Malin Leschly
  • Creative Direction:
    Suncica Lukic