Packaging

Tse-Xin Tea

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The packaging design for this oolong tea uses imaginative imagery. The motifs are four animals, native to Taiwan: a tree frog, a leopard cat, a black bear and a spotted deer. The motifs cover three sides of the tea boxes so that the overall image in the gift set creates an original hybrid creature. The animal illustrations are placed artistically in such a way that the contours of the four individual motifs are aligned, thus merging into one another. The packaging concept, which is designed as a souvenir, also shows Taiwanese landscape scenes.

Credits
  • Client:
    Tse-Xin Organic Agriculture Foundation, Taipei City, Taiwan
  • Design:
    3YA Design Associates, Kaohsiung City, Taiwan