The travel business company TUI presents its 2015/2016 online annual report under the title “Delivering”. The accompanying microsite invites visitors to immerse in an underwater landscape and the world of the company. Scrolling down the clearly structured and responsively designed website provides a quick overview of the various subject areas in the form of teasers hinting at the specific content. Featuring interviews, articles, infographics and short texts, the microsite delivers a multifaceted picture of the company group. The site’s aesthetic appearance is marked by high-quality photos, illustrations and easy-to-grasp pictograms, as well as playful animations and clear infographics, complementing the individual contents. The clear navigation guides visitors from one subject area to the next. The newly compiled sustainability section provides comprehensive information on how the company pursues its corporate social responsibility. The financial reporting is also made available in an extensive download area.
Statement by the Jury
This online annual report convinces with a very well thought-out and stringent design concept that is easily applicable in, and expandable for, both print and online. Moreover, cleverly designed interactive elements give the site a nice dynamic, while the many outstanding photographs evoke a strong holiday mood that the company group symbolically stands for. The contents are well proportioned, making scrolling through the page fun to experience.