Food Packaging

Turn Good

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Turn Good is the name of a packaging design for jam made from fruits wholesalers reject because of their appearance. The design is in folkloristic style. The angular shaped jam jars are topped off with decorative, colourfully printed fabric. For protection, it uses its outer package, which is made of sophisticatedly designed paper. The jars are also offered in a set of three on a tray, wrapped in a sleeve with a carrier handle. Additionally, the work consists of various carrier bags and a book with illustrations and photographs.

[Red Dot: Junior Award]
Credits
  • Design:
    Pei-Lin Yang, Zi-Ting Zeng, Yu-Hsin Wu, Bei-Song Zhang, Chaoyang University of Technology
  • University:
    Chaoyang University of Technology, Taichung City, Taiwan
  • Supervising Professor:
    Ching-Li Lin, Jui-Chun Hung