twelve – a magazine by the serviceplan group

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The magazine “twelve” was created as a unique annual review of the serviceplan group, looking back at the people and topics that motivated the advertiser over the last twelve months. Each issue was created in collaboration with a young artist who designed the introductory pages for the different chapters. The first edition showcased the work of the Italian illustrator Emiliano Ponzi, whose artworks invite the reader to come up with their own interpretations of the chapter headings. Taking a closer look, readers see the ambiguity and hidden meaning in his works.

  • Client:
    serviceplan, Munich
  • Design:
    serviceplan, Munich
  • Chief Creative Officer:
    Alexander Schill
  • Executive Creative Direction:
    Beate Gronemann
  • Project Management:
    Julia Becker, Christiane Wolff
  • Text:
    Alexandra Berger, Hajo Depper
  • Illustration:
    Emiliano Ponzi (Cover and Chapter Pages) et al.