The corporate publication TWELVE was developed as an annual review for the media and communications industry. The aim is to provide an insight into the inspiring personalities and topics which have accompanied the Serviceplan Group in the past year and to showcase their portfolio. Its name refers to the twelve months of a year as well as to the twelve chapters, each of them covering a current trend in the communications industry. With the corresponding topic “New World”, several guest authors have made inspiring contributions. The illustrations were created exclusively for the magazine by comic artist Uli Oesterle.