TYPE HYPE – Food Products

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The brand Type Hype from Berlin features a new collection of premium design products. The inspiring element of this unconventional packaging design is the alphabet: products from the fields of stationery, home collection, accessories, food culture and tableware each have labels focusing on one letter. Strong black-and-white contrasting achieves an eye-catching 3D effect. The packaging design distinguishes five design lines ranging from vintage to minimalist, including fine art and Bauhaus.

  • Client:
    TYPE HYPE GmbH & Co. KG, Berlin
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Ailine Liefeld
  • Text:
    Jeroen van Rooijen