Poster Series

TYPE HYPE – HAUPTSTADT

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The design of the poster series Hauptstadt (capital) was created to visualise the new Type Hype Hauptstadt collection of typography-based premium designer products. The special Hauptstadt Collection brings together the 26 letters of the alphabet in the form of 26 well-known Berlin sights depicted on stylish products. Designed with pastel tones, a clear visual style and smart abstraction, these posters express a contemporary graphic language without hiding their roots in the design traditions of the capital city of the former German Democratic Republic and also Bauhaus style.

Credits
  • Client:
    TYPE HYPE GmbH & Co. KG, Berlin
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Ailine Liefeld
  • Text:
    Jeroen van Rooijen