Typographic Installation

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With cutting-edge technology, this installation made typography palpable at the digital conference SXSW 2017. By introducing tangible intervention, synchronicity between the digital and the analogue world is minimised to a point where only subtle differences are noticeable. The installation invited observers to interact: letters and geographical patterns moved across the projection surface, continuously changing form and shape when touched. Thus, the analysis of typography also became an analysis of the construction, deconstruction and reconstruction of identity.

Credits
  • Client:
    AOI Pro. Inc., Tokyo, Japan
  • Design:
    AOI Pro. Inc., Tokyo, Japan, Anyhow Ltd., London, United Kingdom, Shiftbrain Inc., Tokyo, Japan
  • Project Management:
    Wataru Urakawa, Shiftbrain Inc.
  • Digital Design Direction:
    Keitaro Suzuki, Shiftbrain Inc.
  • Creative Development:
    Hiroaki Yasutomo, Shiftbrain Inc.