Advertising Illustration


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The online-to-offline restaurant U-DING selling a special Chinese cuisine, Maocai, has illustrated its brand appearance with detailed and imaginative images. The company’s slogan “choose or dare” was inspired by the popular game “truth or dare”. By showing creatively arranged ingredients, the advertising illustrations seek to intrigue young customers to compose hotpot dishes themselves. With dynamic effects, in a humorously animated style and occasionally referring to traditional narratives, the motifs are highly entertaining and contribute to increasing brand awareness.

  • Artwork:
    Danyan Zhao
  • Design:
    HaiDiLao, Brand Management Department, Beijing
  • Creative Direction:
    Bamboo Huan
  • Art Direction:
    Camidi Liu
  • Client:
    U-DING, Beijing