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Uber Brand Guidelines

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Uber has always relied on PDFs to communicate brand guidelines across teams worldwide. But then, they were cumbersome to revise, quickly out of date and did not quite reflect Uber’s dedication to design. The new website, launched in June 2015 and aimed to keep pace and everyone informed without requiring too much reading, is agile and immersive. Characterised by being interactive, reliable and as easy to use as the Uber app, it provides quick access to information, with key features including interactive hints, a change log, search functionality and side panels with extensive guidelines.

Credits
  • Client:
    Uber, San Francisco
  • Design:
    Uber, San Francisco
  • Global Brand Design Manager:
    Strahan McMullen
  • Lead Designer/Developer:
    Bryant Jow
  • Copywriting:
    Ana Heller