UKRNAFTA is one of the largest chains of petrol stations in Ukraine. The company is the only one to produce and sell petroleum extracted in the country. Consequently, the new logo places the graphic symbol used for oil in cartography at the beginning of the word and figurative mark. Further style-forming elements of the new brand design system have their roots in industrial design, alluding to the production aspect of the company. The basic colours of the brand – black and white – were used as a foundation. The relaunch focuses on technological design rather than decorative elements.