Packaging

Ultimate Ears Boom

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The cylindrical packaging of the Ultimate Ears Boom brand provides good visibility on the store shelf. The use of different colour variations illustrates the product diversity and makes the purchase decision easier. Removing the paper sleeve reveals a sleek, reusable case with the precisely placed speaker, which is pre-charged and thus ready to enjoy. Distinctive iconography on the box points to the location of the product accessories. There are no distracting bits of paper or stickers to remove before use. Thanks to the packaging design, the sequential unveiling of the product and its accessories becomes a positive and exciting experience. The high-grade, reusable packaging materials invite consumers to use them for a long time. Also awarded within the Red Dot Award: Product Design 2014 in the category consumer electronics and cameras.

Credits
  • Client:
    Ultimate Ears, Logitech, Newark, California
  • Design:
    NONOBJECT, Palo Alto, California
  • Creative Direction:
    Branko Lukic, Steve Takayama
  • Art Direction:
    Suncica Lukic