Red Dot Design Award
Integrated Campaign

Ultimate Speak

Ultimate Speak | Red Dot Design Award

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Ultimate Ears Blast and Megablast are sturdy, water-resistant portable speakers with built-in Amazon-Alexa voice control. The integrated launch campaign, called “Ultimate Speak”, aims at a young, lifestyle-oriented target group. In several 15, 30 and 60-second brand films, a colourful mixture of hip young music fans is shown singing along to their favourite songs so enthusiastically that their lips reverberate like a speaker membrane. Surprising print, digital and retail assets round off the integrated campaign, which emphasises a leading position in a hotly contested market segment.

Red Dot Design Award

Credits
  • Client:
    Ultimate Ears, Newark, California, USA
  • Design:
    Logitech, Newark, California, USA
  • Film Direction:
    Jason Zada Mill Valley, California, USA
  • Film Production:
    Bonfire Labs San Francisco, USA
  • Music / Sound Design:
    Alex Goose Los Angeles, USA
Ultimate Speak | Red Dot Design Award