Ume, the Japanese word for plum tree, stands for elegance and strength, which are both reflected by the bathroom series. Displaying a basic form inspired and defined by the letter “U”, the soap dispenser, toothbrush mug, toilet brush and pedal pin all form an aesthetically coordinated ensemble marked by gentle curves. The reduced, modern appearance is paired with sophisticated functionality. Thus, the long spout of the soap dispenser optimises its pump function, while the removable inner shell of the brush set allows easy cleaning.
Statement by the Jury
Like a red thread, the basic shape of the “U” runs through the entire accessory series, lending it a harmonious overall impression. The elegant appearance sets modern accents in the bathroom.
Zone Denmark, Viborg, Denmark
VE2, Hugo Dines Schmidt
Morten Lauritzen, Aarhus, Denmark