Red Dot Design Award
Food Packaging

Uncle Pig’s Old Bacon

Uncle Pig’s Old Bacon | Red Dot Design Award

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The idea for this packaging design for smoked pork is based on the double meaning of the Chinese term “old bacon”. On the one hand, it denotes the food product and alludes to the fact that it can be preserved for a long time. On the other hand, especially on the Internet, it refers to a middle-aged uncle who has already experienced a lot. Combining both notions, the design communicates the growth process from a piglet to a pig or, so to speak, to a middle-aged uncle, as well as the production process of the handmade foodstuff. Users can access this story by opening the closed fold on the box.

Red Dot Design Award

Uncle Pig’s Old Bacon | Red Dot Design Award
Uncle Pig’s Old Bacon | Red Dot Design Award