UNI-WATER is a drinking-water brand with an innovative and fashionable theme. The core idea behind the product is to become a medium to express individuality and personal taste. The packaging design is based on seven colours (red, orange, yellow, green, blue, indigo and purple) and a combination of 52 letters plus seven symbols. With a total of 59 variations, the consumers may combine bottles to form words or sentences to their liking. The crystal-like hexagonal bottle also further emphasises the purity of the drinking water. All in all, the product creates an overall visual impact and a distinct personal experience.