Red Dot Design Award
Poster

unión de… LUIS BARRAGÁN × NORITOSHI HIRAKAWA

unión de… 
LUIS BARRAGÁN 
× NORITOSHI 
HIRAKAWA | Red Dot Design Award

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The poster titled “unión de...” presents an exploration of the work of Mexican architect Luis Barragán by Japanese photographer, video and performance artist Noritoshi Hirakawa. The Casa Barragán, however, is viewed and interpreted not as a representative aesthetic symbol but rather as a social organism of people and environments. Dancers are integrated into the architecture to reflect the current conditions of our living spaces. Yielding a sensuous and ambiguous effect, the artist’s photographs are complemented and contrasted on the poster with artistically stylised typography.

Red Dot Design Award

Credits
  • Client:
    Bobo Mencho, Inc., New York
  • Design:
    omdr Co., Ltd., Tokyo
  • creative direction/art direction:
    Osamu Misawa
  • art direction/graphic design:
    Mamoru Takeuchi
  • concept:
    Noritoshi Hirakawa
  • text/photography:
    Noritoshi Hirakawa